Construction is underway on a new hotel development at Telford's Southwater Leisure Quarter, providing a substantial boost to Shropshire's hugely popular retail and leisure offering.
GVA and Wright Silverwood have been appointed as joint letting agents on the latest addition to Telford's Southwater Leisure Quarter, which will include a 68-bed Travelodge hotel with an integrated 5,000 sq ft ground floor retail and leisure unit.
The works will also include delivery of an extensive public realm, comprising an events space, water feature, soft landscaping and informal seating.
The new development is due to be open in Summer 2018.
James Dunn, Head of Regeneration at Telford & Wrekin Council, said: "As a forward looking Council we are delighted at the success of our investment in attracting national operators to the Southwater Leisure Quarter. Our hope is that both local and regional operators will consider this new unit, creating opportunities to complement the variety of great restaurants, bars and leisure facilities that we already offer."
Situated within Telford town centre, the Southwater Leisure Quarter already includes a range of retail and leisure amenities, including an 11 screen Cineworld Imax cinema, TenPin Bowling and Mecca Bingo, and the recently-refurbished Telford Ice Rink alongside restaurants including Coal Bar & Grill, Bella Italia, Zizzi, Wildwood and Loungers.
The unit's enviable position benefits from an outside dining area with panoramic views of Southwater Lake and the new public realm, and is located centrally to the popular destinations of Telford Shopping Centre and their newly extended Southern Quarter, the Telford International Conference Centre, and the national award winning Telford Town Park.
Paul Brewer, GVA, said: "The overwhelming benefit of the Lakeside dining/drinking position makes this a commanding unit within the Southwater Leisure Quarter and deserves to be given serious consideration by operators from around the Shropshire region."
Andy Silverwood, Wright Silverwood, said: "The Southwater Leisure Quarter has been an outstanding success story for Telford since it first opened and the addition of this new unit creates a fantastic opportunity to add yet another string to the bow for this hugely popular retail and leisure destination."